Author Wajahat Ali wanted to send a dynamic and eye-catching email to his friends, family, and contacts to announce his new memoir GO BACK TO WHERE YOU CAME FROM. The problem? There was no budget or software in place to use an email-builder to send out this email. So, I went old school, and designed this email entirely in our office email app: Microsoft Outlook.

Wajahat liked his email so much, we made another to announce his tour.

NOTE: In the original email, the Alt Text for the header image said, “Wajahat Ali, in a suit, inviting you on tour for his new book, GO BACK TO WHERE YOU CAME FROM.”